Eastenders Soap Trailer

This trailer for Peggy's exit is a little different to conventional soap trailers which generally outline the plot of an episode. Instead of the plot being outlined, there is a montage of Peggy from over the years of her being in the show. The clips are centred around the Queen Vic and the final clip is of a celebration which could be from the episode itself, connoting that the episode will be set in a party for Peggy's goodbye.

Mise en Scene

The clips of Peggy used in the trailer are quite obviously trying to portray Peggy for the character she has been over the years she has been in the show. It represent her as a feisty, caring and sexy lady by using clips which connote her as being so. The clips connote her as this mainly by sound, but also by how she appears in all of the clips- she's almost always wearing quite smart clothes and make-up, as well as always appearing to have her hair styled. The scenes are lit depending on the situation Peggy is shown in, as the montage shows good and bad moments of her time in Eastenders. The final clip which appears to be in the episode is brightly lit, showing the episode will most likely be a more positive episode.

Sound

Both diegetic and non-diegetic sound is used in the trailer. The use of diegetic sounds to go with the clips used helps to show Peggy's personality over the years, so even if you've never heard of her, you could feel like you know her. Other diegetic sounds like a wolf whistle from one of the other cast members connotes Peggy as a sexy character within the soap as well as showing some of the negative views some of the characters had towards her.

The non-diegetic music used helps to show off Peggy's personality as well. The lyrics and type of song help to portray her as the feisty character she's meant to be. The non-diegetic voice over gives a literal view on Peggy as 'the nation's favourite landlord' showing that she is a very popular character in the soap.

Narrative

Although the trailer doesn't do what a lot of conventional soap trailers do and give visual ideas into the plot, it's got quite an obvious message into what the narrative of the episode will be. There are a wide variety of story lines shown in the trailer which sum up Peggy's character in the soap over the years as well as some which give hints to there being a party in the episode.

Titling

There is only one title in the trailer at the end which says 'I <3 Peggy'. This is simple and shows th popularity the programme already has. It also has a lot to do with the type of advertising campaign because it is all about appreciating the character peggy. there is also a bbc logo on the screen throughout, showing the channel which the soap is aired on. The lack of titling is mostly because of how well established this soap is. Most people already know what channel and what time Eastenders is shown at thanks to how long it's been running now.